Search Engine Optimization (SEO)

According to, Search Engine Optimization (SEO) is the process of improving the visibility of a website on unpaid (organic) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. For example, a successful SEO campaign will include among other features, carefully select, relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SEO Services

There are a number of SEO services which can help improve the organic search engine rankings of a website. These services include, but are not limited to, on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

For whom is SEO suitable?

On the surface, SEO is a good way of marketing a website; after all, who doesn't like free traffic? Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy.

As mentioned above, SEO is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit.

What can SEO accomplish?

There is a lot of misinformation about what an SEO campaign can accomplish. Here are examples of what a search engine campaign can accomplish in the short, mid and long term: Improving search engine friendliness of your website, improving its ranking in several ways including providing a well-researched group of keywords over a period of months or years, launching a well-planned and executed SEO campaign and leveraging well written, useful, helpful, entertaining, or otherwise interesting content.

How do we implement SEO at Infas ME?

We first analyze the client’s online content (such as website, social media etc.) and produce a detailed report displaying all the weaknesses that should be improved to eventually have all that online content abide by Google’s SEO recommendations. After the report is produced, implementations are made accordingly.